WELCOME TO THE EMF!

Weightloss Coaching | Personal Finance | Te Ao Maori | Apparel

WHAT'S GOOD FITNESS ENTHUSIASTS AND FUTURE LEGENDS?

Here at EMF we're all about building a tight-knit community of badass BESTIES, celebrating our strengths & achievements, building community and embracing each of our journeys to becoming the best versions of ourselves.

Along my journey (which is on-going still) I have lost over 66kg/145lbs!!! all naturally, and found a passion for helping others take back their lives!

READY TO TAKE YOUR FITNESS JOURNEY TO THE NEXT LEVEL BUT DON'T KNOW WHERE TO START? JOIN ME FOR 1:1 PERSONALISED COACHING.

IT'LL BE A BLAST FROM START TO FINISH!

This isn't just a website– it's a community where you can be your authentic self, find amazing products, read blogs and even find your way to a financially free future!

Ready to Start Your Story?

Whether you're here for the apparel, the coaching, or the community — you're in the right place.

A Community, Not Just a Brand

With nearly 3,500 people already part of the EMBR whānau, this is more than a fitness brand — it's a movement. We're grounded in Te Ao Māori values of hauora and community, and we believe that when one of us rises, we all rise.

Meet Ebony

Ebony Mills is a New Zealand-based fitness coach, educator, and community builder. After transforming her own life through natural weight loss, she founded EMBR Fitness to share what she learned — and to build the kind of supportive whānau she wished she'd had on her own journey. She offers 1:1 personalised coaching tailored to your goals, your lifestyle, and your story.

Real Results. Real People.

No gimmicks. No quick fixes. Just proven methods, personalised coaching, and a community that has your back. Ebony's own 66kg+ transformation is proof that sustainable change is possible — and she's dedicated her life to showing others the same path.

What We Stand For

We believe fitness is more than a number on a scale. It's about building confidence, community, and a life you're proud of. At EMBR, we're here to educate, empower, and walk alongside you — every step of the way. Our approach is holistic, culturally grounded, and deeply human.

From 66kg Lost to Lives Changed

EMBR Fitness was born from lived experience. Our founder, Ebony Mills, lost over 66kg — naturally — and in doing so, discovered a passion that would become a purpose. What started as a personal transformation became a movement: helping whānau rewrite their stories, reclaim their hauora, and become the strongest versions of themselves.